Saga Care at Home
A brand awareness campaign for Saga Care at Home. With the in-house team, I developed a powerful new strapline and, with only stock photos available, created a homely and nostalgic image. I purposely avoided the traditional carer and client led imagery, helping us really stand out in the healthcare market. The campaign spanned press adverts, door drop postcards, brochure covers, out-of-home advertising, social media and recruitment items.
